360, Social & Innovation (half day)
Advertising is intrusive and increasingly ineffective.
If you’re a brand in the 21st century your survival depends on discovering new ways to engage and reward your audience.
In this masterclass we look at how to break new ground and create rich, versatile ideas beyond advertising.
We deconstruct best in class examples; we dive deep into social; and we explore how to make the most of emerging technologies.
A group exercise in future thinking.
Topics covered include …
The Organising Principle
Why givers get lucky
How to align with audience behaviour
Turning a problem into an opportunity
How to choose the right channel
Making sense of social
How to Tik Tok
New platforms & innovations
Genius genre busting campaigns
“Without a doubt one of the best workshops I have ever attended – I have not stopped speaking about it all weekend! I learnt so much.”