HOW TO HAVE BETTER BRAINSTORMS

Being able to bring team members together to arrive at original, distinctive, and compelling ideas is critical for any organisation. But the format intended to make that happen – the brainstorm – can often be the very thing that prevents it.

It’s all too easy to end up in a meandering conversation led by the loudest voices, leading to safe, conventional ideas rather than ones that genuinely stand out.

This inspirational and immersive session is designed to ensure every future brainstorm you host is fulfilling and, above all, fruitful.

In the first part of the session we’ll explore why most brainstorms fail – and what to do instead. In the second, we’ll work through 10 practical tools to make your brainstorms more fruitful. And there’s an opportunity to put theory into practice using a real world brief in the final third of the session.

Takeaways

• Why most brainstorms fail (and what to do instead)

• The Creative Cliff Illusion

• Developing psychological safety

• The dangers of groupthink

• How to build momentum

• How to filter your ideas

• 10 Tools to Make Your Brainstorms Better

• Finding the solution in the problem

• Oppositional thinking

Outcome

Attendees will no longer wince when they see the word ‘brainstorm’ pop up in their calendar. Instead they’ll see it as an opportunity to adventure together into the outer reaches of Ideaspace.

If you’d like to discover a little more about my approach to brainstorms, check out this Substack I wrote on the subject.