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Knowing which illegal drugs to take to enhance your creativity can be something of a minefield ...

Simplicity, Inspiration & Truth (or How to Write Better Creative Briefs)

There’s a been a lot of talk about Elton John recently. Rocketman, the movie which tells the story of his colourful life, is receiving great reviews and the man himself is about to embark on another last ever tour. I’ve yet to see the film, but one thing which has always struck me as remarkable about Elton’s story is how, in the telling of it, Bernie Taupin rarely gets a mention …

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Confessions of a Workshop Facilitator

In the early stages of my creative career I’d find myself, now and again, sitting in the audience at a workshop. I remember looking at the men running the workshops – back then it was mostly men – and thinking, quite clearly, I never want to be one of those guys ….

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What Makes a Great Idea Great?

What makes one piece of creative work stand out above the rest? What makes something catch our eye, quicken our hearts, fix in our memories? It’s easy to make a judgment call on whether an idea is just OK or whether it feels like something really special, but it‘s much harder to say why that is …

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Why Your Worst Idea Could Be Your Best

If your daily bread depends upon your creativity then there’s a good chance that times are tough. Budgets are travelling in the wrong direction and you can be fairly sure that sooner or later someone will tell you there’s an algorithm that can do your job just as well as you …

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