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Knowing which illegal drugs to take to enhance your creativity can be something of a minefield ...

What Makes a Great Idea Great?

What makes one piece of creative work stand out above the rest? What makes something catch our eye, quicken our hearts, fix in our memories? It’s easy to make a judgment call on whether an idea is just OK or whether it feels like something really special, but it‘s much harder to say why that is …

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Why Your Worst Idea Could Be Your Best

If your daily bread depends upon your creativity then there’s a good chance that times are tough. Budgets are travelling in the wrong direction and you can be fairly sure that sooner or later someone will tell you there’s an algorithm that can do your job just as well as you …

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