It is a tragedy of the advertising and design industry that too often huge reserves of creative energy and talent are co-opted into the mercenary business of creating desire among people for products they don’t need, and hadn’t previously realised they wanted …
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I’m not a fan of pitch templates. There is no surer way to deaden the vitality and spark of a creative idea than to compress it awkwardly into a pre-formatted PowerPoint or Keynote document …
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This month, as the daylight hours diminish, I’ve found myself making headway on the piles of books which accumulate, quietly over time, like colourful stalagmites, around our house. And there is one in particular which has delighted and appalled me in equal measure …
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Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident …
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Webinar. Perhaps one of the ugliest words to have been tumbled out of the lexicon of late stage capitalism. Pre-pandemic few people had anything but the haziest idea of what these three syllables refer to …
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There’s not enough time. We don’t have enough budget. There’s no way I’d be able to do that. If you’re a creative person then you’ll know that limitations are everywhere …
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If you’re reading this then there’s a good chance you’re a creative professional. And if you’re a creative professional then there’s an equally good chance that you have a long lost personal project tucked away somewhere in a bottom drawer …
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Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine yet?
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James Sommerville has come a long way. From eking out a living as a pavement artist on the mean streets of Huddersfield through to becoming the Global Head of Design for Coca Cola. Along the way he set up the design agency Attik in his nan’s – you guessed it – attic …
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