The Live Brief Sessions
In this three part workshop, spread over three weekly sessions, we take a live brief from your organisation and use it as the basis for a full breakdown of the creative process.
We kick off by exploring the essential ingredients of great work and by learning how to get to the heart of a creative brief. Then, in our second session, we take a deep dive into conceptual thinking and strategies for finding ideas fast. Finally, in week three, we discuss how to evaluate creative and how to pitch it.
These sessions are particularly helpful if your in house team doesn’t yet have much experiencing of working on larger projects and you’d like to grow their creative confidence and knowledge.
At the end of the live brief sessions you’ll come away not only with a more capable team but with some great creative too.
Topics covered include ….
The ingredients of award winning and effective work
The power of insight
How to fill your buckets
Failsafe idea generation techniques
Brainstorms that actually work
Refining creative ideas
How to structure and present a wining pitch
Becoming a better presenter of creative
“The course has been fantastic from beginning to end.”
“Thank you so much for all the fantastic sessions! Definitely feeling inspired and all round more motivated!”