What Makes a Great Idea Great? (half day)
We all seek to make great creative work, but what does that really mean? How is a great project different to a good one?
And what are the ingredients you’ll need to give your next project the best chance of being highly effective and award wining?
In this workshop we take a deep dive into the workings of brilliant creativity from across the globe. And we draw inspiration from the creative processes of Picasso, Orson Welles & Marina Abramovic.
Plus, in the interests of balance, we also examine some jaw-droppingly terrible work and explore how it could be made better.
Topics covered include …
Insight, Idea & Execution
Simplicity
Originality
Truth
Craft
Reward
The Magic of Accidents
“ You did an excellent job of engaging everyone and it was the perfect balance of receiving stimulating info, as well as group activity.”
“Incredibly useful and insightful.”