Finding a Fresh Approach to a Familiar problem

One of the greatest challenges for any creative is how to find a fresh approach to a task they’ve been given many times before. Yet what at first may seem like a rather uninspiring brief can actually be a huge creative opportunity.

In this practical workshop we explore a showcase of innovative and ground-breaking work to uncover strategies attendees can employ next time they’re faced with this kind of challenge.

We’ll learn how to overcome repetition suppression in your audience, how to use oppositional thinking, and how to employ recombinant innovation. We’ll also dip into ways of using AI to push our creativity and find out how often the best way to advertise is not to use advertising at all.

Topics covered include …

Defying convention

Oppositional thinking

The value of constraints

Genre flipping

Making the medium the message

Making AI work for you

Combinatory play

Oblique strategy

Giving what only you can give

Taking advantage of pain points

Hacking your way to success