An inspirational hour drawing on great writing from letters, poetry, fiction and, of course, advertising …

An inspirational session revealing the secrets behind brilliant brand behaviour from across the globe …

One of the most important tools in the creative’s toolbox is the ability to listen: being able to understand what a client means, even if it’s different to what they’re actually saying … Find out more HERE.

Having a great idea only takes you so far - you also need to be able to sell it. In this session we look at how to create and deliver a winning pitch.

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Most people who write briefs have never been taught how to do it properly. This session is the remedy. Get to grips with simplicity, inspiration & truth.

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When it comes to making creative work most people tend to work using the same assumptions. Which is fine if you’re OK with being good. But if you want to make great work then sometimes you have to turn the rule book upside down and inside out.

As audiences become ever harder to reach through conventional formats, we look at how to break new ground and go beyond advertising.

To make great work you must take risks. If you keep taking risks sooner or later you fail. How should you deal with creative disaster? Can making mistakes ever be a creative strategy?

The questions you need to ask of yourself and your work to transform an OK project into an award winning one. A great session if you’re looking to become a Creative Director.

A whistle-stop tour of exceptional photography, revealing the lessons great images can teach us about creativity and communication.

One of the challenges for any in house creative team is how to find innovative and creative ways to promote the same property week in, week out. Discover unexpected creative possibilities.

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Simple strategies for writing great copy, with a plethora of inspiring examples along the way. Make your words rewarding, impactful and effective.

An exploration of the core principles of visual communication to create compelling, effective and unforgettable advertising. Includes a typographic tour.

Having a strong brand not only makes for fewer meetings and better ideas, it also is the best guarantee of survival in our rapidly evolving landscape …

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What makes a great idea great? And how do you get yourself in the right frame of mind to have one? A deep dive into the creative process …

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