WRITE LIKE A HUMAN (half day)
Every day more and more individuals and organisations rely on AI to generate copy. It’s quick, reliable … and boring. The more LLM generated copy there is in the world, the greater the opportunity for you and your words to stand out.
This workshop is all about how to lean into your one irrefutable advantage – being a warm-blooded human – and write words that people will actually want to read.
In this illuminating and interactive session we’ll look at all kinds of great writing to reveal strategies you can use to make your copy more authentic and effective.
Take aways …
How to make the process (mostly) painless
How to tell a simple truth in a surprising way
Rhythm and how to find it
Discovering the universal in the particular
Creating momentum
Syntactic surprise
Feel, don’t think
When - and when not - to use AI
Writing for the socials
Making cliché work for you
Stephen King’s 10% rule
Outcome
More effective copy across all touch-points. More confidence working with words and a more innovative and authentic use of them.
“Thank you so much for the masterclass. We really enjoyed it! The team left on a high, filled with inspiration. We had a flurry of messages with thanks for the session, with more than one of the team stating it was their ‘fave ever workshop’. ”
“Thank you so much for your time last week – I have had nothing but positive feedback from the team about the training, with some already using your tips to improve their writing”
“Thanks so much Richard! I’ve already had brilliant feedback from the team so thank you for all your inspiration and tips, very helpful and invigorating, even on a Friday! ”