Write Like a Human
Write Like a Human
930am -1pm, Friday December 4th, Century Club, Soho, London
Ask your preferred AI model whether it’s better at writing copy than a human being and it will concede - graciously - that while it’s good at the functional stuff, where it fails is writing that means something.
AI has no lived experience; it’s not smelt rain on warm tarmac or lain awake at 3am. It’s learned by looking for patterns and inclines towards the obvious and predictable. And, while it can imitate voice, it doesn’t have one of its own.
The result? The more AI generated text there is in the world, the greater the opportunity for you and your words to stand out.
In this half-day workshop we’ll unpick some of the greatest writing ever produced to help you lean into your one irrefutable advantage over AI – living and breathing – and write words that other humans will love to read.
Who is this workshop for?
Anyone whose professional life requires them to create compelling copy. Maybe you’re a copywriter for a brand, or you look after your company’s social posts, or you just feel you’d be better at your job if you were better with words.
Who’s hosting it?
Well, that would be me. I’ve earned my crust by working with words. Copywriting for brands like Nat Geo, Disney and the BBC, articles for magazines like Creative Review, and books – Creative Demons and How to Slay Them is in a second edition and has been translated into several languages.
Takeaways …
How to make the process (mostly) painless
How to tell a simple truth in a surprising way
How to bring rhythm to your writing
How to discover the universal in the particular
How to create momentum
How to surprise through syntax
When to stop thinking and start feeling
When to use AI (and when not to)
How to write for social
How to make cliché work for you
Stephen King’s 10% rule
Outcome
You’ll leave a more adept wordsmith, better at working with words and more innovative in your use of them. And you’ll have a bunch of techniques in your back pocket next time you’re confronted with the tyranny of the blank page. Plus you’ll take away the full deck to refer back to.
To book this workshop and Think Like a Kid Again and save £100 click the button below …
“Wonderfully insightful, disarmingly honest, truly inspirational, and wholly unmissable! Richard’s passion for all things creative is undeniable and it was a pleasure to learn from him.”