2 - 5pm, Friday December 4th, Soho, London

In a widely cited 1968 experiment 98% of 5 year olds scored at the level of creative genius on a test for NASA engineers. The results proved something people had long suspected: creativity isn’t learned, it’s unlearned.

In this playful, activity-rich 3 hour workshop we explore how to supercharge your creativity by thinking like a kid.

We begin with the latest neuroscience to understand the differences between a child and adult brain. We identify the three neural networks you need be creative – and how to move between them. And we unpack five strategies to enable you to reclaim that boundless, unfettered and fearless creativity you once had as a kid.

Along the way you’ll be drawing ducks, finding faces and taking your mind for a wander.

Who is this workshop for?

Maybe you feel like you’ve got stuck in a rut and you could use a creative boost, maybe you’ve always had a nagging doubt that you could be pushing your ideas further, or maybe you’ve looked at your own kids lost in play and thought I wish I could get back there. If you’d like to become a fearless creator then this workshop is for you.

Who’s hosting it?

Yours truly. I’ve worked closely with in house teams at some of the world’s most creative brands - like LEGO, Netflix, Nat Geo and the BBC - to help them push into the fearless, playful creative space where the best ideas are to be found.

Takeaways …

• Why left brain / right brain is a myth

• The executive, default and salience networks - and how to move between them

• Why intrinsic beats extrinsic motivation

• How - and when - to shush your executive network

• The power of a beginner’s mind

• How to use oppositional thinking

• Mindful making and the magic of accidents

• Escaping the ‘tiny, terrified space of rightness’

Outcome

You’ll leave with greater cognitive flexibility, more fearlessness in the pursuit of ideas, and a bunch of strategies to enable you to make your process fun again. Everyone attending receives the full deck.