How to Have Better Ideas
How to Have Better Ideas
930am - 1pm, Wednesday June 12th, Soho, London
This inspirational session is all about overturning common myths about the creative process and providing you with simple techniques for arriving at original, compelling & effective ideas.
There’ll be inspirational anecdotes and take home principles from the worlds of neuroscience, space exploration, natural history, music, photography and cinema.
You’ll discover why a rundown building produced nine Nobel prize-winners; how to use a secret idea generating function of Wikipedia and you’ll meet an agoraphobic traveller and an iconoclastic nun. Plus there’ll be a series of individual and team exercises to elevate you into a state of creative flow.
Everyone attending will receive the full deck of 300 slides for later reference.
Who is the workshop for?
Anyone who wants to feel more confident creatively and be better at coming up with great ideas. Maybe you’re a professional creative - a designer, copywriter or creative director - or you’re someone who works outside ‘the creative industries’ and you’d like to bring some fresh thinking to your role. Or maybe you have aspirations to become a writer, artist or musician. All of us are creative and everyone is welcome.
Sorry - this masterclass is now sold out. If you'd like me to add your name to a waiting list for the next time I run the workshop, click here.
Topics covered include …
The different modes of thought and how to mobilize them
Why creativity and evaluation are different processes
Flipping a problem into a solution
The magic of accidents
Loving your limitations
Aiming for the worst idea
How to steal without being a cannibal
Why creativity is not always additive
Why a little self-doubt can be a very good thing
Testimonials
‘Like falling through a rabbit hole into a fantastic world of all things creative. Be prepared to be fascinated, captivated, educated, inspired and rejuvenated!’
— Zee Bozkurt
‘Wonderfully insightful, disarmingly honest, truly inspirational, and wholly unmissable! Richard’s passion for all things creative is undeniable and it was a pleasure to learn from him.’
— Helen Morgan Geary