9am Friday, December 5th, Soho, London

Take a deep dive into the power of imagery.

We’ll begin with photography and explore how a series of iconic images reveal insights and truths about the wider creative process.

Then we’ll consider art direction, visual hierarchy and come to understand how the human eye sees. We’ll also embark on a typographic tour as we explore how to make the most of this often overlooked creative tool.

During the workshop you’ll undertake a street photography project, before returning to team up for a typography challenge.

Take aways …

• What makes great photography great

• Essential principles of visual communication

• Understanding hierarchy and read patterns

• Visual metaphor

• Making limitations work for you

• The principle of ‘optimal difference’

• Mobilising typography

• Visual economy

• How to leave space for your audience

• Playing against the conventional

• Exploiting context

Outcome

A more innovative, impactful and effective use of imagery throughout your creative output. And a better vocabulary for making sense of the visual.

Everyone attending will receive a full deck of all the key content.

Who is this workshop for?

Photographers, graphic designers, people who work with the visual in a professional context and anyone who wants to make the images they use work harder.